What attracted you to apply to the Endowments Investing Challenge?
We were drawn to the Endowments Investing Challenge because it speaks directly to the question that sits at the heart of Tribe – could your wealth do more?
The Endowments Investing Challenge recognises that long-term capital carries both opportunity and responsibility – not only to preserve and grow wealth, but to shape the world that future generations will inherit.
For us, this is not a new idea. Tribe was built on the conviction that financial performance and meaningful impact can and should go hand in hand. Our impact investment approach includes a twin-lens: we look at an investment’s financial potential and its long-term potential for positive impact outcomes. It allows capital to support long-term returns while addressing the systemic challenges shaping our future.
What makes the Challenge particularly attractive is its collaborative spirit and commitment to action. By bringing together endowments, managers and industry leaders, it creates space for shared learning and collective leadership. The commitments to partnership, transparency and evolving governance responsibility signal a willingness to rethink how long-term capital can be stewarded.
We were fortunate to be shortlisted in 2020 when the initiative was known as the ESG Olympics. Since then, Tribe has continued to grow and deepen our capabilities expanding our proposition across public and private markets and enhancing the way we measure and report impact.
We’re excited to contribute again with an investment solution designed specifically for intergenerational capital, one that aims to provide financial security today while supporting a fairer, more resilient and sustainable economy for tomorrow.
Tell us the changes you're most proud of in your organisation that move you towards being more sustainable, inclusive and responsible for a better future for all.
Our journey has never been about adding sustainability to a traditional investment model.
From the beginning, it has been about building a model where purpose, responsibility and performance are inseparable.
We believe your wealth can reflect what matters most to you. That belief has guided our approach since day one. We built our business around impact and sustainability, demonstrating that financial returns and meaningful impact can go hand in hand.
The changes we are most proud of are not about reinvention, but about continual refinement.
Impact measurement is evolving rapidly and we have invested significantly into strengthening how we evidence and communicate outcomes. By integrating leading third-party data providers and clearly articulating our methodologies, we aim to provide transparent reporting that goes beyond financial performance – highlighting tangible outcomes. Our impact reporting and portfolio reviews are designed to provide clarity, not complexity, giving clients confidence that their capital is delivering measurable results.
At the same time, we continue to invest in our culture. Responsibility extends beyond portfolios. We’re a business rooted in integrity, collaboration and collective courage, where diverse perspectives are encouraged and open dialogue with clients and partners is central to better decision-making.
We’re proud that sustainability is not a department within Tribe. It’s embedded in our governance — we have been a B Corp since day one — as well as in our investment philosophy and the everyday decisions we make as a business.
What opportunities do you see to invest in impact on future generations?
Future generations will live with the consequences of the investment decisions made today. That creates both a responsibility and an opportunity for long-term investors.
From day one we have only invested in well-run companies that are addressing some of the world’s most pressing social and environmental challenges. Our investment approach aligns with globally recognised frameworks including the UN Sustainable Development Goals, the Paris Climate Agreement and the Kunming–Montreal Global Biodiversity Framework, ensuring capital is directed towards outcomes that support a more resilient and sustainable future for all.
We see meaningful opportunities across many interconnected systems.
Climate and natural capital
The transition to a low-carbon economy requires investment at scale — across things like renewable energy, grid infrastructure, energy storage, sustainable agriculture and biodiversity restoration.
Investments in water systems, resilient infrastructure and nature-based solutions can help protect communities, ecosystems and economic productivity for decades to come.
People, communities and social infrastructure
Education, healthcare innovation, digital inclusion and affordable housing underpin long-term prosperity. These are structural drivers of economic resilience, shaping productivity, social cohesion and opportunity across generations.
Capital allocated thoughtfully into these areas can expand access, strengthen communities and help reduce inequality – supporting the foundations of sustainable economic growth.
Governance and institutional resilience
Strong governance, transparent supply chains and accountable leadership are essential to resilient economies. While some investment strategies reward short-term outcomes, long-term stewards have the opportunity to support companies and funds that prioritise resilience, responsible management and alignment with stakeholders.
What have you learnt through this process?
This process has reinforced our conviction that intergenerational investing is not niche, it’s a necessity.
The process has highlighted the power of collaboration. Truly sustainable, future-focused investing can’t be delivered in isolation. Asset owners, managers, data providers and beneficiaries must work together to redefine success metrics – just like the partners leading the Endowments Investment Challenge.
When Tribe and Snowball merged in 2025, we did so because of a shared commitment to a sustainable future. During this process we’ve further discovered the sum of our parts and how we can help the EIC charity partners make a difference today, for tomorrow.
What question would you like to ask the Future Generations Panel?
We would like to ask the Future Generations Panel: How do you define success – not just in terms of financial return, but in terms of the social and environmental legacy left behind in 25 or 50 years’ time?
Response from the Future Generations Panel:
Our future is uncertain and unclear. So much about what’s to come is unknown, socially and economically, and we can’t assume it will get better. So, for us, a legacy from this investment in 50 years from now is stability and resilience.
That means reduced inequality and improved social mobility, better access to education and healthcare, stronger democratic institutions, and more civic participation. We need net-zero or climate-positive operations and clean energy transitions. This will help us move away from the current, volatile economy and bring about significant, measurable, and positive impacts to make people and planet stronger.
We know that £50 million is just the start of that, but we also hope that this kind of change would bring about a domino effect, where more and more people and organisations contribute to pushing positive change, making an ever-bigger impact.